By Ikechukwu Amaechi
Until
recently, the Muhammadu Buhari brand was, perhaps, the most potent and
compelling brand in the country. In the north, he was “Mai Gaskiya” (truth avatar). Even as he
never gave anyone scholarship, never built a vocational centre or any industry
to employ youths or get almajiris off the streets, he
continued to get millions of votes from there.
*President Muhammadu Buhari |
In the south where he didn’t enjoy the same cult status, he was
completely rebranded shortly before the 2015 elections so much so that the
Buhari myth became so persuasive almost to the point of deification.
But time makes all the difference in the affairs of not only men but also
nations.