By Dele Sobowale
“All things do help an unhappy man to fall.”
— William Shakespeare, 1564-1616, Vanguard Book of Quotations, VBQ, P.257
Regular readers of this page know that I am one of the few Nigerians still passionate about Nigeria Air – the national airline. For me, it is simply an acid test of our ability as a nation to manage any complex enterprise. The success of Ethiopian Airlines should be sufficient for us to try once again. The lure of foreign exchange revenue should constitute an extra dividend. But, as time is running out on the Buhari administration, what was an uphill task is now becoming a mission impossible.
Worst Disaster
“Aviation crisis: We’re currently engaging CBN, others on blocked $600m funds – Lai Mohammed. Report, August 23, 2022.
Two things I learnt from personal experience, at the university
and former jobs are pertinent here. To persuade foreign airlines
threatening to leave Nigeria, we need credible communications. From a course on
communications in Business School, it was drummed into my head that the
messenger is as important as the message. The message itself must be credible.
When the messenger and the message lack credibility, the crisis is made worse.
With $600m funds belonging to foreign airlines, the worst government spokesman to address the issue is Lai Mohammed. One of my friends in an embassy was the first to let me know that they monitor activities on our social media platforms 24/7. They are aware that Lai Mohammed lacks credibility among Nigerians. He is also not well regarded in diplomatic circles. The announcement by Lai Mohammed, contrary to what the Federal Government expects, will most probably be dismissed as false by all airlines affected. In fact, it would have been better to say nothing than to send a messenger regarded as untruthful.