By Adekunle Adekoya
Several months ago, the National Agency for Foods, Drugs Administration and Control, NAFDAC, announced a bid to ban sale of alcoholic beverages packaged in sachets. The bid did not fly at the time, mainly as a result of pushbacks from vested interests, including manufacturers and distributors of the products.
Product packaging in sachets gained traction in Nigeria in the mid-90s when, first, the “pure water” industry emerged. Later, in a bid to secure market share, a popular milk brand introduced into the market its product in sachets, and it worked for the company like magic. It has since become a juggernaut in the dairy industry, making billions annually. Its success encouraged others and soon, everywhere you turned, you saw all kinds of products packaged for sale in sachets, including, yes, tomato puree.


















