…As search to recognise and reward Nigeria’s extraordinary children begins
Dufil Prima Foods Ltd, makers of Indomie Instant Noodles, on Thursday May 9, officially announced the commencement of the 16th edition of its corporate social responsibility initiative, the Indomie Heroes Awards, the nationwide search exercise that seeks to identify, recognize, celebrate, and reward the positive and heroic efforts of by children aged 15 years and below.
Held annually,
the Indomie Heroes Awards has become a source of inspiration, celebrating the
selflessness and bravery of young heroes across the country.
This year’s
edition tagged “Unsung Heroes”, will feature a collection of captivating and
inspiring stories from different states across the six geo-political zones of
Nigeria. These commendable acts of physical, social, and intellectual bravery
have often gone unnoticed and uncelebrated until Indomie introduced this
innovative programme.
In a press
statement, the Group Corporate Communications and Events Manager, Dufil Prima
Foods LTD, Temitope Ashiwaju, disclosed that the field search exercise has
already kicked off, while online submissions will commence today, May 9, 2024,
and continue until June 30th, 2024. All entries will be subjected to a
screening process and a final selection process of winners will be done by a
team of credible judges.
“The Indomie
Heroes Award is dedicated to acknowledging heroic feats achieved by Nigerian
children, effectively investing in the future of our nation. Our commitment
over the past 16 years as a company to positively impact the lives of our core
consumers, children, remains steadfast.”
According to
him, Dufil Prima Foods Limited in 2008 created this unique Social
Responsibility Initiative out of the need to shine the spotlight on the
Nigerian Child. “This award is to recognize children who have, against all
odds, exhibited extraordinary acts of bravery in the face of danger, societal
challenges which have sometimes even brought them injury. The award seeks to
extol the exemplary accomplishments of children who have shown courage and
determination in situations that ordinarily would bring fear. It is also meant
to encourages excellence, rewards merit and inspire selflessness and patriotism
in our youngsters,” he said.
The 2024 edition of the award will feature three categories, namely: Physical
Bravery, Intellectual Bravery, and Social Bravery. Three children will be awarded
winners, with each deserving recipient receiving N1.5 million, among other
rewards.
Explaining the
categories, Ashiwaju said the Physical Bravery award is for kids who have shown
physical bravery in a challenging situation, and, at great personal risk, have
saved lives or extensive damage to property or others by their actions. The
Social Bravery award, he said, is for those who have inspired a community and
have worked against social evils such as child marriage, illiteracy,
environmental concerns, among others. For Intellectual Bravery category, the
child nominee must have provided an innovative solution to a problem with their
brilliant mind.
Ashiwaju urged
parents, guardians, teachers and the public to submit inspiring stories of
young heroes who they feel have demonstrated exceptional bravery. He also
emphasized that in addition to the ongoing field exercise meant to ensure that
the initiative covers remote areas to encourage submissions from every corner
of Nigeria, entries can be submitted through the Indomie Nigeria’s website, the
Indomie heroes Awards dedicated website or through calls to designated phone
lines.
The award
unfolds in three distinct phases. Firstly, the search commences, inviting
entries and gathering compelling narratives. The second phase is the rigorous
review by judges, involving fact-checking, corroborating stories, and
conducting interviews with finalists, even capturing their tales through
re-enactments and documentaries. The final culmination occurs at the awards
ceremony in October, where the most exceptional stories are honoured, alongside
runners-up receiving well-deserved recognition.
On her part,
the National Coordinator for Indomie Fan Club, Karishma Rustagi, underscored
the vital role the media plays in amplifying the notable achievements of
children in the society, and pointed out that by spotlighting deserving
children and their remarkable deeds, the media contributes significantly to
honouring the true heroes of our time.
Over the last
16 years, the Indomie Heroes Awards has produced a total of 52 winners who were
rewarded with scholarships worth several millions of Naira both from the brand
and well-meaning Nigerians who developed interest after hearing their stories. The
award of scholarship grants has helped winners overcome certain financial
constraints that may have adversely affected their educational pursuits and
life goals.
For
further information and submissions, visit www.heroesofnigeria.com or www.indomie.ng
No comments:
Post a Comment