Showing posts with label Professor Tunde Ope-Davies. Show all posts
Showing posts with label Professor Tunde Ope-Davies. Show all posts

Friday, March 1, 2024

Remembering MKO Abiola’s Transformer Semiotics

 By Banji Ojewale

One of the captivating political campaign lines of MKO Abiola has been immortalized in a seminal work by Professor Tunde Ope-Davies (Tunde Opeibi) of the University of Lagos. Titled Discourse, Politics and the 1993 Presidential Election Campaign in Nigeria, the book documents the drive of the gladiators to secure the mandate of the electorate.

*Abiola 

Ope-Davies’ uncanny nose for hidden details smokes out Abiola’s rush for virtually every trick in the advertising books to outwit his main challenger, Bashir Tofa, of the National Republican Convention, NRC, leading Abiola to create the famous punchline on the transformer as a metaphor for abiding leadership. MKO, as he was fondly called, was of the Social Democratic Party, SDP. He is quoted by Ope-Davies (then known as Tunde Opeibi) as saying during his search for votes that all Nigeria needed to overcome its age-old statehood concerns was ‘one transformer’, one singular and enduring personality in the saddle whose beam of integrity would permeate all of society for salutary ripples in his days and beyond.