By Tahir Ahmad
“Hear this: recruitment is not conducted on social media. If you see a post on Instagram, TikTok, or WhatsApp claiming to offer Customs jobs, it’s fake."
That was one of the striking lines from an AI-generated video I stumbled upon last weekend. That was while browsing the internet. It came from the Nigeria Customs Service, NCS, speaking directly and in plain language to Nigerians about its recruitment process.
But while the video itself was clear and timely, it points to something much bigger than Customs’ recruitment alone. It reflects a national problem that is being fuelled by unemployment, exploited by scammers, and made worse by communication gaps in government.
