Dr. Ifeanyi Nwachukwu is the self-effacing MD/CEO of Richland Property and Homes (Nig) Ltd. With over 300 youths employed in his company, he is also an ambassador of ECOWAS Youth Council and a recipient of multiple national and international awards based on his track record in property business and helping humanity through philanthropy. His company, Richland Property and Homes, is also into brokerage, consultancy and development. He is directly associated with about 85 estates in Nigeria and several hectares of land in choice locations across the country. Before founding Richland, he was into the entertainment industry as a film producer and a member of the Nigerian Association of Cinematography. Dr Nwachukwu chatted with HENRY AKUBUIRO at his Surulere, Lagos office on his route to social recognition.
It’s surprising you left that glamorous, booming sector like the entertainment industry for a private one like real estate. What happened?
I left the entertainment industry not because it wasn’t good – it’s a good and rewarding industry – but because I needed financial security. I asked myself certain questions: Apart from making money today, what can I do that will be able to earn me money even when I am not working? This is because, in the industry today, you might be relevant, but, as soon as you are out of the screen, you are no longer relevant. I asked again: What else can I go into so that, even when I am not working, I will still be generating good revenue? So putting five and six together, I chose the real estate industry, and that’s where we are today.
