By Desmond Afolayan
The Presidency in its rejoinder to a recent
statement by the PDP upbraided its spokesman Mr. Olisa Metuh for “unjustly
denigrating the President who continues to strive with all his might to
alleviate and reverse the harm done to the nation by PDP misrule and corruption.”
*President Buhari
The Presidency further made several diversionary ad hominem attacks on the
person of Mr. Metuh and the PDP, failing to address a very serious issue raised
by the main opposition party in the country. The Presidency needs to be
reminded that in a healthy multi-party democracy, the opposition party takes on
a crucial role of holding the ruling party and the current administration to
account for every action or inaction that can hurt the country, and ultimately
help to articulate the frustrations of those who bear the brunt of bad
governance. The PDP, warts and all, has a role to play in our democratisation
journey, while the Buhari administration as the legitimate bearers of the
mandate of the Nigerian people also have their role to play.
In this case, the PDP has chosen the very apt
concept of De-Marketing to pass across a message. A dispassionate consideration
leads any true patriot to agree that it does appear the President’s media
handlers truly have a challenge in helping their principal play his role as the
Chief Marketing Officer of Nigeria
effectively, inadvertently de-marketing Nigeria instead. The global
economic space is a very hostile environment not given to sentiments, where
visionary governments take every opportunity to sell their countries’
competitive advantage while downplaying the challenges and unsavoury aspects
about them.
President Buhari needs to be advised to rest his
vapid rhetoric about all of Nigeria ’s
woes being caused by his predecessor and the PDP – Nigerians and the rest of
the world know that already. He needs to be guided on how to sell Nigeria ; he
needs to tell us what we don’t know. He should restrict discussions about our
flaws to his strategy sessions with his team back home. When he is in the field
as a marketer with definite performance targets, he is to convincingly sell Nigeria by
highlighting our strengths that make us such a viable country to invest in.
It is pertinent to note that Nigeria needs
the international community more than ever before to work with us to address
our economic and security challenges. We urgently need fresh foreign direct
investments in our economy, not the type that milks our country and increases
capital flight, but tangible models that will help bridge our huge
infrastructure deficits and broaden the economic opportunities available to our
people. We are best positioned to get at least a fair end of the stick if we
speak from a position of strength, a position that tells that the current
administration might have been fazed by the depth of the moral and material rot
they inherited, but is energized by a greater force – that of clarity of
vision, and the capacity to marshal intelligent and pragmatic solutions.
Whining about the past will not help us. Mr.
President , Nigeria
is broke, so what are you going to do about it?
At some point, our challenges will stop being the
fault of former President Jonathan and the PDP. Five months into the tenure of
this administration, we are nearing the tipping point when the sun on the
Buhari administration’s honeymoon will rise and Nigerians will turn our
frustrations in the direction of those who currently hold the power to make a
difference in our lives. In fact, if the truth be told, some of our challenges
have been acerbated by the absence of neither a coherent economic policy
framework nor a cabinet in place to drive the much anticipated changes, long
after President Buhari’s assumption of office.
More worrisome is the limited premium the
Presidency seems to place on communicating with Nigerians. Our national psyche
has been badly bruised and we need to believe in ourselves again. We need the
President to speak to us, to inspire hope in us by carrying us along in the
steps he is taking. It does not bode well that this administration has come to
be known for deep secrecy that leaves Nigerians groping in the dark, while
crucial policy positions are gleefully shared with international media and
audiences as though Nigerians don’t matter.
One can only hope that as the new cabinet is
getting ready to be inaugurated, the minister designate being speculated to be
assigned Minister of Information, Alhaji Lai Mohammed, is being purged of his
combative posturing that worked for him as an opposition party spokesman, but
which would only serve the complication of existing communication gaps between
our leaders and we the people. We hope he is preparing to effectively
collaborate with the media team in the presidency to have a more inclusive and
proactive communications strategy that puts the common man at the centre as
focus.
Mr. President, your carrying us along in your
efforts is just as crucial to your success as the efforts you are putting in.
Please leave former President Jonathan alone for posterity to judge, you talk
to us Nigerians and the international community about what you are doing to
make Nigeria
great again.
*Desmond Afolayan could be reached with desmondafolayan@gmail.com.
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