Showing posts with label African TV Audience. Show all posts
Showing posts with label African TV Audience. Show all posts

Thursday, September 4, 2014

How The Africa Channel Can Help Multiculturalism On British Television

By Emma Fox

The British Broadcasting Corporation (BBC) has expanded its repertoire and global reach to the point where it regularly broadcasts to an American and Arabic audience. It gives the Americans an opportunity to explore the best of what British television has or has had to offer and allows an expanding Arabic audience to feel that they are not forgotten by the Western world. Because services like this have been positively accepted, it was important that a similar service was launched for African people in the United Kingdom.

BBC America
BBC America was launched in 1998 and broadcasts popular British programming such as Doctor Who and In The Flesh. What is unique about BBC America is that, contrary to its name, it does not solely broadcast programmes from the BBC. Instead, it opts to broadcast popular programming from other British networks as well as its own. This allows the American audience to gain an understanding of British television and can also assist British television and film producers to gain recognition in an otherwise difficult environment to crack. A station such as this in the United Kingdom would inevitably do the same for African filmmakers and television producers.